Whitworth Radio – Past To Present by Ryan Martin
ON THE AIR – W.FM
College radio stations have always been an avenue for students to express their idea, introduce new music to the world and act as a literal voice for the student body they serve, and Whitworth.FM at Whitworth University is no different. With a long history dating back to 1977, Whitworth.FM has had many periods of success and setback, but continues to attract listeners.
While Whitworth.FM, then known as KWRS went on the air for the first time in the fall of 1977, it had been a work in progress since 1974, when then freshman, Jon Flora, saw a flyer on a bulletin board in McMillan hall where he was living advertising the radio club. While at the time the radio club only consisted of discussion about the popularity of the radio platform, Flora saw an opportunity for his campus.
“I went to the president of the university at the time and pitched to him the idea of starting our own campus radio station,” Flora said. “He was very interested in the idea of having our own outlet of ideas and opinions, and from there I was able to get the support of the Federal Communications Commission (FCC), the student body, and a few of the stations in town.”
After going through securing the rights to the station, the materials for broadcast and promoting the station, KWRS hit the airwaves in September 1977. Three years of hard work had finally paid off for Flora, who had been acting as the stations general manager at that point for three years without a single word being heard by listeners.
“This large accomplishment was able to be brought to fruition by the enthusiasm for this new medium that we exploring and nothing this big had really come to campus yet,” Flora said. “That is when I first really put my education to the test and it really took all of my problem solving skills and communication skills to get the station started because at that time, there were not too many people around to help me.”
Once Flora graduated a year after the stations first broadcast, the station began to progress into a station that mirrored the other popular stations that were being broadcast in Spokane at the time by incorporating music and talk of subjects other than world events like entertainment, sports and opinions. The station had become a full-fledged medium for the students to get not just the attention of their peers, but also their community at large.
After hitting a stride for 30 years, and being part of the wave of success that the majority of college radio stations had received, in 2011 KWRS was pulled from airwaves after limitations in the schools budget and declining listenership. While KWRS lost its ability to broadcast over actual radio waves, KWRS was able to become an Internet radio station, and was reintroduced to the student body several months later as Whitworth.FM, with the ability to be heard by anyone around the world.
At the same time that KWRS was transitioning into Whitworth.FM, radio club member sophomore David Dennis brought more idea of transformation to the station, this time by revamping the station itself.
“When I joined Whitworth.FM, all of the equipment looked like it was the same stuff that was used when the station was started and everything was always a mess,” Dennis said. “I went to the Associated Student of Whitworth University (ASWU) meeting where clubs requested funds and requested $12,000 so we could purchase new equipment and the resources to makeover the studio because I knew that if we were going to keep going, the station had to reflect the professionalism that we wanted to convey.”
After the funds were approved, Dennis spent his remaining years building the new radio booth, while also getting the new station of the ground.
“It was a hard transition from being an actual radio station that you could listen to in a car, to being only on the Internet Dennis said. “For awhile it felt like this wasn’t going to work because we had to remake our website and promote the show as something new to campus because we no longer had the legacy of the old station, but all came together because of the staff.”
Dennis was so adamant about making the new broadcasting booth perfect that he stayed after his graduation to add the finishing touches to his work. Staff members like current general manager, Danny Parker, say that seeing that level of enthusiasm really set the tone for how he wanted to run the station, and that knowing the effort that alumni like Jon Flora put into starting the station sets the tone for the entire staff.
“Every time someone goes and does their show in the booth, I want them to know the sweat and that went into making the desk you are broadcasting from and the time it took to get the money for the soundboard you are using,” Parker said. “I’m graduating in a few weeks and I want to be able to see the station still going strong and evolving with whatever comes next in technology and society, and I think a big way that can happen is to respect that path that was laid for us by the alumni of the station and make sure that level of work is always present in what we do.”
Parker hopes that his newly appointed successor, Jordan Runk, will be able to carry on the legacy that was started 38 years ago with Jon Flora.
“I always want the general manager to bring a sense of fun to the staff,” Parker said. “I always remind the staff that whether or not this is something you want to do for a career, a hobby, or you are doing this just for the credit, this is something that you will remember doing for the rest of your life, and that if 38 years later we are here because one guy saw a flyer, we can have more of an impact than we think.”
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STUDENT PROFILES
(PHILIP MAHUGH)
While many students may cringe at the thought of adding a radio show on top of a full course load, sophomore Philip Mahugh decided to take on the challenge. Currently in his second year of being involved with Whitworth’s radio station, W.FM, Mahugh has taken what was once an escape from the stresses of a difficult of his biology major, and made turned it into a creative outlet for his interests and opinions.
“When I first heard about the opportunity to enroll in the radio class and have a show on W.FM, I was nervous because being a biology major, my day doesn’t have much free time,” Mahugh said. “I saw how well managed the station was and took the chance of starting a show, even though I had no experience or idea of what I would talk about.”
Mahugh enrolled in the radio program in September of 2013 and by October his show, Indie While You Work, had broadcast several shows. Mahugh was shocked at how what he thought would be a once a week chance to speak his mind and play the type of music he wanted people to know about, had turned into a full blown hobby. With a month of experience under his belt, Mahugh was ready to be a bigger part of the station, and asked the general manager, Danny Parker, to give him a chance at something bigger.
“After doing my show for a few weeks, I started getting more involved in making master playlists for the station because I saw that there was a big need for them,” Mahugh said. “I made, and still make playlists that are hours long that play when no one has a show that is on the air, and it turned out that was what I was really good at.”
While making playlists for the station that mainly consisted of indie/alternative music helped him discover his passion for radio, Mahugh began to feel that his next role for the station would be to have the voice of the Whitworth student body heard more through his show.
“I started talking to a lot of my friends and they all kept saying that radio doesn’t reflect the voice of the student body like the newspaper or the yearbook does,” Mahugh said. “In an attempt to change that, I would tell everyone about the time of my show, and tell them to come and talk about anything with me, and surprisingly it worked. Even though it was only 20 people over the course of the school year, that was 20 people who were able to express their thoughts.”
While listenership has plateaued over the last 3 years, Mahugh plans to play a more active role in increasing the number of listeners next year by making W.FM an outlet for students to literally speak their minds.
“W.FM is such a badass thing to have on campus and it isn’t taken advantage of at all,” Mahugh said. “My goal for next year is to promote the station more heavily through primetimes, and more events like dances and mixers. I want everyone to know that whether it’s playing music for an hour or ranting about politics, W.FM is there for you to express yourself, and that it is the best feeling in the world to feel like you have people listening to what you have to share with them.”
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(JESSICA NUGYEN)
Diversity is a word that is used at Whitworth University, frequently in a sentence in which the lack of the aforementioned word is being discussed. It is also the word that junior Jessica Nguyen immediately thinks of when she looks back on her experiences with the campus radio station (W.FM).
Of Vietnamese dissent, Nguyen had hoped to see other minority voices like herself represented on W.FM when she arrived to Whitworth last year and signed up to be a part of W.FM. Upon her first class session, Nguyen noticed that the diversity she had expected was nowhere to be found. Still, excited at the opportunity to expand upon her interest in talk radio and bring variety to the station, Nguyen dove headfirst into all things radio.
“When I first started my show, I was one of I think three other people in the class who weren’t white,” said Nguyen. “Everyone seemed really excited that finally there might be someone who would bring in a take on things that wasn’t the Caucasian, Christian and conservative perspective.”
As Nguyen began to craft her show, The 12 Percent, exposing the campus to a sound that she felt it was lacking became one of her main missions, and trying to attract a new set of listeners began to feel like a goal that was within her reach.
“I want to honor the W.FM legacy with my show by bringing old but new sounds to the students at Whitworth,” said Nguyen. “I know that the type of music we often play usually attract a certain group of students but through W.FM, it is possible for me to share the experience of throwback music with not only those particular students but others outside of that group as well.”
As she gained more experience and confidence, Nguyen began to notice that most of the shows that received the largest amount of listeners were the shows in which top 40 music was played on a loop, and felt that it was time to switch up what listeners had come accustom to hearing.
“W.FM does a great job of walking the line of playing all the songs that are popular at the moment but also incorporating fresh and underground sounds as well,” Nguyen explained. “However, some times the music falls heavily into the popular category and so I take it upon myself to push it back the other way and try to expose listeners to up and coming artists because to me, college radio is about promoting the voices that haven’t been given the chance yet to make it big and be played everywhere.”
Well known artists like Foster the People, Of Monsters and Men, Walk the Moon and Frank Ocean are among a small group of artists that were assisted in their transition from indie to mainstream listeners through the help of college radio. University stations continue to act as a platform for potential breakthrough for beginning artists and Nguyen would like play a part in discovering the next breakthrough act through playing music that has yet to find an audience.
“I think it would be so cool if we were one of the first places that a song or album was played that ended up becoming really big,” said Nguyen. “By incorporating more diversity into our playlists, the chance of that happening increases so much, and how cool would that be if we discovered the next great singer and they thanked us for giving them their big break?”
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(STEPHANIE SOULE)
College radio can serve as a platform for someone to express themselves in a way that they may not be comfortable doing when face to face with someone. For sophomore Stephanie Soule, being involved with Whitworth’s radio program (W.FM) as a co-host on the Bruce Jenner Ruined My Life show, has allowed her to break out of her shell while on air and gain experience with speaking her mind without worrying what someone may say back to her.
“When I get on the air and start talking, I somehow start to find my inner diva, and I am way more brave than I am in my daily life,” said Soule. “I wish that more people knew how great of an experience it is to have the ability to talk about whatever you want for an hour and not have to worry about how someone feels about it because you don’t know who is listening at that moment.”
For Soule, W.FM started as favor for a friend who asked her to join them for their show, and has since turned into something she looks forward to every week when she is able to put on the headphones in the booth and talk about her favorite moments from the past week in entertainment and social issues. Soule feels that if more people were aware of how big of an impact that a campus radio station can have on the student body, that Whitworth would feel less of a community that hides behind a curtain of pinecones.
“I have friends that go to big schools like Washington State and University of Oregon, and their campus stations are super popular because they have almost every type of student represented through their variety of shows,” said Soule. “Their stations are what a good portion of the student body turn to when they want campus information, new music and news of the world, and they have so many people turn in because there is a show for every student. At Whitworth, that reach is limited due to the amount of people who take advantage of being involved with W.FM.”
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